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All PR Is Good PR ... Right?

You've heard it said that "all PR is good PR," right?

But is that true? Or better yet, is that true for everyone.

Lil Nas X apparently subscribes to this idea - at least as it pertains to his own personal brand. But given his fascination with doing lap dances for Satan, I think it's safe to say he hasn't taken the time to contemplate if the adage is true for you or me.

Lil Nas X is the, ahem, "genius" responsible for delivering the "much-needed" Satan Shoe to the market today. How we've lived this long without this sneaker from Hell is beyond me.

If you haven't seen it, I'll save you the trouble of googling it and show you a picture of the shoe in all of its fallen glory.

Lil Nas X Satan Shoe

I'll also take a moment to share just a few of the shoe's "selling points." I imagine you're going to want to place an order for this piece of, uh, "art" as soon as you hear more about them, but unfortunately, they're sold out. Try not to cry.

The shoe is a modified Nike, though Nike says it has nothing to do with the shoe and has sued Lil Nas X for trademark infringement. I guess even Nike draws the line at the Satan Shoe. (They had better hope Lil Nas X doesn't start kneeling for the national anthem or they will find themselves facing a real conundrum.)

Additionally, the shoe:

  • contains human blood in the sole - or maybe that's the "soul." And why wouldn't it?
  • was limited to 666 pairs for obvious and demented reasons.
  • could be bought (before it sold-out) for $1,018.
  • sold out in less than one minute.

The odds are good that you don't know - and probably don't care - who Lil Nas X is. To tell you the truth, I really didn't know anything about him other than he produced the song "Old Town Road" with Billy Ray Cyrus, of "Achy Breaky Heart" and Kentucky waterfall fame. And now that I do know a little more about Lil Nas X, I wish I had saved that brain space for something more interesting and less predictable.

But here is what I do know: the 21-year old entertainer is starving for attention and has bought into the idea that "all PR is good PR." And based upon sales of his stupid shoes, he may be right - at least from his very distorted perspective.

And that's the point: an individual's perspective on the phrase "all PR is good PR" is largely based upon how he or she defines the word "better."

If by "better" you mean more tennis shoe sales, I suppose you would agree with the adage. And if you mean more earned (I use this word very loosely here) media coverage, I suppose you would agree with the adage, too.

But what if you live by a different set of rules? What if you believe in good and evil and that you should pursue good and reject evil? What if you reject the notion that financial gain is worth whatever price you have to pay?

What if you're a disciple of Jesus? Would it be good to hitch a ride to the top of pop culture with the prince of darkness? The answer is a resounding "no."

I don't want anything to do with the Satan Shoe. It's stupid and it glorifies evil, even if Lil Nas X's intention is simply to get attention, promote his brand, and make money.

I'm neither shocked nor dismayed by the Satan Shoe. Fortunately, I'm pretty much un-offendable at this point in my life. And I think that's true because God has taught me just how much I am in need of His grace and forgiveness.

But this story can - and should - serve as a reminder that we have plenty of work to do in the fight for our culture and nation. I hope it inspires you to be both engaging and persuasive in all you do. The stakes are too high to sit it out.

Todd Huff is a conservative, not bitter, political and cultural commentator, talk show host, podcaster, and columnist. He is also the founder of Conservative, Not Bitter University (CNBU). For more information about Todd, CNBU, or his daily talk show, visit 
or download the podcast wherever you listen to podcasts.