Todd Talk | Trump’s “NICE” Idea Flips the Messaging Script
A 60-second conservative commentary with humor and heart.
My friends, it’s so refreshing when leadership isn’t afraid to laugh — especially when the critics take themselves so seriously.
Donald Trump saw a suggestion to rename ICE to NICE — National Immigration and Customs Enforcement — and responded, “GREAT IDEA!!! DO IT!” All caps, of course.
Nothing would entertain me more than watching the media try to explain how NICE isn’t so nice because they’re deporting illegal aliens.
Conservatives routinely lose the messaging battle. Our ideas require context, and that doesn’t fit neatly into headlines or talking points. Plus, the people writing those headlines are committed leftists, and they’re simply better at crafting hooks and slogans.
So maybe it’s time to flip that script — beat them at their own game.
And if anyone knows how to do that, it’s the man in the White House today.
For more information about this Todd Talk, read this article.